Whether it was your fifth time at El Souq or your very first,
we hope you felt the magic we’re striving to build.

Over the course of two days, we showcased over 45 incredible
SWANA and South Asian independent brands, makers, and artists.
We watched as ideas were exchanged, friendships bloomed,
and one-of-a-kind pieces found new homes.

Time and again, we heard from you—our shoppers—how important El Souq is
as a platform for discovering brands that share your values.
As society moves toward more ethical, intentional shopping,
we’re so proud to be part of this movement with you.

El Souq is a passion project that we pour our hearts into,
and every event reminds us why it’s worth it.

As we wrap up our last event of the season, we wish you all a summer full of good vibes.
We’ll be working behind the scenes, crafting new ideas to launch in the fall—so stay tuned!

Thank you, from the bottom of our hearts, for being a part of this journey.