El Souq, New York City's premier SWANA and South Asian pop-up shopping experience, is expanding with ElSouqShop.com. While we will continue to host our highly anticipated pop-up events four times a year in NYC—celebrating the creativity, art, and community of SWANA (South West Asia and North Africa) and South Asia—our online store will bring these unique one-of-a-kind products to shoppers across the U.S. and worldwide. 

Founded in 2023 by Dalia Ghanem and Hanan Thabet, El Souq is a dynamic fusion of art, design, and cultural connection that you can now experience anytime, anywhere